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The Impact of Angel Investors on Start-up Performance: A Systematic Review

Girdharee by Girdharee
December 14, 2022
Reading Time: 7 mins read
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Introduction

Angel investors may have a favorable influence on the success of a firm. Indeed, studies have shown that firms with at least one angel investor are more likely to survive and earn more significant returns than those that do not have any angel financing.

It is due to several factors:

First, 

Angel investors are more hands-on than venture capitalists, mentoring and assisting startups. 

Second, 

Angel investors often have enormous networks into which entrepreneurs may tap. 

While angel investors for startups usually have a good influence, there are certain negatives to consider. Let us investigate more.

What exactly is an Angel Investor?

Angel investors are wealthy private investors who fund tiny businesses in return for stock. Angels utilize their financial wealth, unlike venture capital firms, which employ an investment fund. Angels may also be more patient with entrepreneurs and willing to provide lower money amounts over a more extended period than venture investors. However, they want to see an exit plan at some time when they may pocket their earnings, generally via an IPO or purchase.

What is angel investment?

The phrases “angel” and “venture capitalist” are sometimes used interchangeably, yet the two concepts have distinct connotations. Angel investment is financial assistance to early-stage businesses by private people or venture capitalists. Angels often spend less money in early-stage enterprises than venture capitalists, who typically want to acquire a majority position in a company.

Angel financing is vital for early-stage enterprises for several reasons. To begin with, angels are more likely to have an in-depth understanding of the startup field and provide valuable advice and assistance. The second advantage is that angel investors for startups are more likely to be helpful and encouraging than other types of investors because of their personal connection to the firm.

When dealing with angels, there are a few things to bear:

First, 

Always be prepared to provide them with unique access to corporate information. 

Second,

Until the transaction is completed, keep the specifics of the investment agreement private. 

Finally, 

After the investment has been completed, thank the angels for their assistance.

Types of angel investors

Individuals with Significant Wealth: Angel investors with a net worth of $1 million or more are often suggested for businesses with unique products or services. These investors want the business to flourish so that they may profit from it. They also aim to assist lower investment risk and help the firm develop over time.

Venture capitalists: Are often older entrepreneurs with money invested in numerous firms but want to wait to spend their money; they want to watch the company attain profitability before handing any money away. Before making an investment choice, VCs look for firms with intriguing technology, viable products, market potential, customer acquisition costs (CAC), financial stability, growth potential, and other considerations.

There are many reasons why angel funding might be advantageous to a business:

First, 

Angel investors are often more knowledgeable about the startup industry than ordinary investors. It might give a business a competitive edge when negotiating with other investors. Furthermore, angel investors for startups often have a better sense of the company’s potential and are more likely to provide valuable comments.

Second, 

Angel investors may give invaluable advice and assistance during the startup’s early stages. They may provide financial guidance, marketing tactics, and company operations. This assistance may be vital as a firm grows and develops its brand.

Finally, 

Angel investors often have a vested stake in the startup’s success. It indicates that they are ready to devote significant time and effort to assist the company’s growth. In exchange, they anticipate a return on investment soon after the firm goes public or is sold.

Angel funding may be a beneficial resource for a business in general. It may give essential direction and assistance during the early phases and a return on investment immediately after the firm goes public or is sold.

Angels’ Role in the Startup Ecosystem

As India enters the startup age, angel investors for startups will play a vital role in developing the entrepreneurial mentality in the nation. Because most of them have been ex-entrepreneurs, their expertise may advise their younger colleagues on the challenges and hazards they may meet along the way, as well as steps to avoid them.

Angel investors must push their investee firms to produce revolutionary solutions that address real-world issues to bring in the next cycle of innovation in India. They must encourage entrepreneurs to discover and fill gaps in diverse sectors and develop solutions to bridge the inefficiencies. Several angel investors in India have departed from previous engagements and may therefore advise teams on developing specialized business solutions with patented innovations that significant companies can buy.

Despite having numerous communities committed to business and entrepreneurship, India continues to score poorly in comparative assessments for entrepreneurship, innovation, and ease of doing business in the global system. Many obstacles influence the everyday life of the public in a broad nation like India with a large population. Aside from that, capital is in short supply. It is the job of angels in the country to bring out new ideas from all across the country to produce services and solutions utilizing lean approaches that solve social and national concerns, building goodwill that drives the nation forward.

Smart Capital is Required

Angel investors rarely restrict their engagement to the number of funds committed to a firm. Following the investment, they play a vital role in assisting the entrepreneur and his team in carrying out their company strategy, mentoring them, and connecting them to relevant clients via their extensive network. According to Harvard Business School research, angel investors in India significantly increase the outcomes and performance of the businesses they invest in. Startups sponsored by angel investors have a survival rate of at least 14% to 23% in the next 1.5 to 3 years.

Another important job of an angel investor is to assist his investee firm in raising its first institutional round of finance. It is usually advantageous to have an angel investor well connected with the VC business since it helps to develop the correct background among VCs early on, which may later aid when raising bigger rounds. These angel investors in India must ultimately work toward creating excitable enterprises.

Raising Awareness in an Ever-Changing Ecosystem

Angel investment in India is at a crossroads, with many HNIs and family offices joining seasoned angel investors in this asset class. The motivations for this new generation of “aspirational angel investors” might range from being motivated by the enthusiasm built around startups in India to diversifying their risk and asset portfolio. In addition to the traditional possibilities accessible in the public markets, many wealth managers and private bankers are now being requested by their customers to provide fresh and creative investment opportunities for their excess assets. 

India’s second-generation entrepreneurs, businesspeople, and SME owners who have traveled the world and received international academic and professional exposure are well-read and well-connected. And have a higher risk appetite and are increasingly interested in participating in this innovation ride.

How to Find Angel Investors?

You may only know where to begin if you are already linked to a network of startup investors or affluent individuals in general.

But don’t worry! The procedure of contacting angel investors is primarily reliant on the entrepreneurs themselves. Regarding organizations like the India Angel Network, startup owners may reach out to individual members with their ideas or apply to deliver an elevator pitch. Entrepreneurs are given 10 minutes to make a 5-7 slide presentation after numerous rounds of iteration by the secretariat.

Prepare a great business plan with realistic values, assemble a competent management team, and understand your consumers when you’re ready to entice an angel investor to contribute capital to your firm.

Investors are inclined to invest in startups in particular industries or places. Check to see whether they have invested in concepts similar to yours. If you’re approaching specific donors, do your homework completely.

Angel investors will scrutinize dozens, hundreds, or even thousands of businesses. As a result, entrepreneurs must find a means to catch the attention of investors without spending too much of their own time. Use a clear subject line if you’re contacting them for the first time. Allow your email to be brief, customized, and effective. Cite figures and websites that can help you get credibility. Request a meeting for a more thorough pitch.

A well-thought-out notion is a well-presented idea. It starts with thoroughly discussing the concept, teams, business models selected, target market, and rivals.

As the number of enterprises increases, getting the attention of angel investors is becoming more critical. But who is an angel investor, and how do they impact a business’s bottom line?

An angel investor is a person who contributes funds to a business in return for stock. Angel investors for startups often have earned their fortune in prior businesses and are now seeking to invest in high-growth prospective firms.

Angel investors may influence company development in various ways, both favorably and adversely. The most visible manner is via the financial investment that they offer. It may help a business start and finance its early stages of development. However, it is crucial to remember that not all firms that obtain angel investor money are successful. In reality, even receiving this level of capital, many firms fail.

 

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Tags: #emerging markets#invest in developing marketsAngel InvestorsCrowdfunding for Small BusinessesCrowdfunding PlatformsLong-term returnsSubstantial returns in investing
Girdharee

Girdharee

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